Core Web Vitals: what actually matters
A perfect score is not the goal and chasing one wastes money. What the metrics measure, and which failures are worth fixing.
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Practical writing about search for UK businesses — what moves rankings, what agencies get wrong, and how to tell which you are being sold.
What a good SEO report actually contains
Most monthly reports are a screenshot of rising traffic and a list of tasks. Here is what should be in one instead.
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How to choose an SEO agency without getting burned
The questions that separate a supplier who will do the work from one who will send you a monthly report about it.
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Why your pages are not showing up in Google
Before you rewrite anything, check the page is in the index at all. A surprising share of “our SEO is not working” turns out to be this.
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How long does SEO actually take?
Three to six months is the honest answer for most UK businesses, and the reasons why are more useful than the number.
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